Do you remember April 1, 2020? The entire world was in lockdown and at Objective Management Group (OMG) we had just ten days to figure out how to convert our annual four-day international conference for sales experts to a three-day virtual event over Zoom. The 200 in attendance loved it and right after the conference I posted this article with 15 lessons we learned about the transition from a face-to-face conference to a virtual conference.
By late last summer, we knew full well that our 2021 conference would also be virtual. The difference was that we would have 7 months to prepare and we wanted to optimize the conference specifically for a virtual event. How was it different from what we accomplished a year earlier? Let me share some of the things we did that worked so well.