My wife and I recently watched the new funny but sad movie, Here and Now, written and directed by Billy Crystal, who stars as comedy writer Charlie Burnz. In one scene, Charlie recalled a happier time when his family used to have what they called “upside down day.” On upside down day they started the day by eating dessert, had dinner for lunch, and finally ate breakfast for dinner.
Speaking of meals, we recently dined in a restaurant which had its rules laminated and affixed to the table. Their very first rule read, “Food must be ordered with alcohol” instead of what it should have said, “Alcohol must be ordered with food.” Words are important and these words were backwards. (100 bonus points if you can guess the restaurant name.)
In between the meal and the movie, we attempted to shop at a well-known French retailer. Before entering, they required scanning a QR Code, registering on their website, and waiting to receive a call from an associate before being allowed to shop. Also frustrating was the problem that most of their products were not on display so you needed to know exactly what you were looking for because browsing in this upscale retail store was not encouraged. Retail is all about browsing and at this store, they forgot about making it easy to buy and replaced it with making it difficult to get started. Brand stupidity. (100 bonus points if you can guess the French brand.)
Last night I was pulled over by a Massachusetts State Police Officer for changing lanes when there are double solid white lines. I don’t think it was the first time I’ve done that in 50 years of driving, but I’m certain I’ve never been pulled over for that before. I broke the rules.
Let’s take upside down, backwards, rule breaking and stupid and use those four conditions to dissect sales processes.