What would you do if, in the middle of summer, a big box store said you would really need a snowblower in preparation for the summer snowstorms we were about to get? Crazy, right?
What if Staples sent out a promo to buy all the printer paper you can in preparation for a printing explosion as we move away from digital? Wouldn’t that be nuts?
What if a professional sports team reached out to your really good 12-year-old and offered them a professional contract? Is that even possible?
So when a promotion for an upcoming webinar appeared in my Twitter feed last week I was equally astounded by the lack of anticipatory awareness of the sales training firm and online publication promoting it. It said:
“Is Your Sales Team Ready for the Coming Economic Boom?”
My first reaction was that this must have been something from 2016 – right before the boom that lasted until the pandemic slammed the economy to the ground. Or, from the 4th quarter of 2020, when we expected the economy to come roaring back. But it simply can’t be something that is remotely relevant to what we are about to experience. Here’s what we know, and how that will impact companies and their sales teams in 2022.