Anyone who has followed this Blog over the past 15 years knows that other than sales, the only thing I write about nearly as much is baseball. A Google search from within the Blog yields 605 results, and a search on my son playing baseball over the past twelve years yields 208 results. I haven’t really mentioned baseball 605 times, but I have probably written about it 150 times!
For non-baseball fans, the regular season ended last week and two teams – the Boston Red Sox and the New York Yankees – finished in a tie for the wild-card spot, requiring a one-game playoff. The Red Sox were the best team in baseball during the first half of the season and one of the worst teams during the second half. I’ve been cheering on the Red Sox for 65 years and despite that, was very confident they would succumb to the Yankees in last Tuesday’s one-game wild-card playoff. If they somehow managed to beat the Yankees, which it turns out they did, I was even more certain they would fall to the Tampa Bay Rays in the American League Division series. I was wrong again and the Red Sox not only won, but they won the best of five series decisively, winning the last three games in a row. Now they will take on the Houston Astros in the best of seven American League Championship Series, with the winner moving on to the 2021 World Series. Despite the fact that the Red Sox are now playing in a manner consistent with their first half identify, they will be underdogs for the rest of the post season because of their second half identify.
How does that tie into sales? Easy!