Lisa is driven by the mantra – Be Strategic. Be Pro-active. Be Brave. – and has been successfully training and coaching sales teams to do the same since 2003. With practical and effective tools, Lisa partners with sales leaders to transition salespeople away from the standard “product & price” approach that isn’t enough to deliver revenue in today’s market. She ignites sales success by teaching teams how to land significant sales opportunities by having purposeful business conversations that drive results. Lisa is an accredited training partner of the Canadian Professional Sales Association.