Companies spend billions of dollars each year on sales training and technology, yet sales effectiveness keeps declining. Why? It’s because too many sales organizations operate on deadly assumptions that deny the essential human nature of their sales teams and their buyers. Written by the CEO of a sales technology company, George Brontén, Stop Killing Deals defies convention by destroying the idea that CRM and other technology is the solution to all of the sales industry’s problems. Instead, the book focuses on a human-centered way of building and maintaining world-class sales organizations that support the essential human nature of those who work within them.
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