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How To Influence Using Emotion

Jonathan Farrington is in conversation with Calum Kilgour

Jonathan’s guest this week is Calum Kilgour, CEO of Slingshot Edge. Calum makes the point that sales messages that are full of abstract information and the agenda of the seller simply don’t connect with the buyer’s emotional level.

https://s3.amazonaws.com/TopSales/interviews/2017/april/JF-Interview-Calum-Kilgour-2.mp3

Posted Under: Interviews, Sales Strategy

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