Empower, Retain, and Elevate: Why Digital Credentials Matter for Your People and Your Brand

The Shift from “Training Completed” to “Skills Proven” 

When you’re putting time, money, and other resources into training, you want to make sure you’re getting more than just a short-term impact from that investment. It’s one thing for employees to learn new skills and behaviors in a training program, but the real, tangible outcomes happen outside the learning management system (LMS), when they have the confidence, motivation and ability to consistently apply what they’ve learned back on the job.  

Digital badges for employees are a simple yet powerful way to drive more ongoing business impact from your training investment. 

Digital credentialing programs verify skill achievement and recognize your employees for completing meaningful professional development programs. In addition to making it easy for employees to prove, share, and promote their qualifications and accomplishments, digital badges are a public testament to a company’s commitment to developing their people and supporting their career growth.  

As part of our efforts to make sure you’re getting maximum impact from your training investments, Integrity Solutions has partnered with global credentialing leader Credly by Pearson to offer verifiable, portable credentials to those who’ve successfully completed Integrity Selling. This digital credentialing program provides companies with a low-effort, zero-cost, high-return way to recognize and validate employee achievement, prove skills, encourage continual development and strengthen your employer brand.  

Our digital badge program: 

• Empowers employees with recognition that is meaningful, specific, and tangible. When employees receive official recognition for the accomplishments they’ve earned, it’s highly motivating and encourages them to pursue additional learning opportunities. 

• Builds confidence by enabling employees to prove their skills and achievements via a trusted, validated third party credentialing service. Because digital badges are portable and shareable, employees can publicly showcase and provide evidence of their qualifications. 

• Drives long-term value for your training investments by reinforcing the importance of the skills mastered and creating a culture that fosters continuous learning and development. 

• Elevates your brand as an employer of choice, one that invests in its talent and equips salespeople with the skillset and mindset to reach their full potential and deliver more value to their customers. 

From validating employee achievement and preparing your teams for the future, to attracting and retaining top talent, digital badges will give your organization and your learners a significant advantage long after the training experience has ended.  

Here’s a closer look at how employees and their employers benefit from digital credentialing programs. 

Empower Employees with Visible, Meaningful Recognition

Studies show that effective recognition is a key contributor to employee motivation, particularly for top performers. By pinpointing the tangible skills and behaviors mastered in the training, the Integrity Selling digital badge provides learners with recognition that is truly earned and highly motivating. 

With this in mind, employers can leverage the digital credentialing program to elevate employee engagement, boost retention of top talent, strategically target training and upskilling efforts, and embed continuous learning into the culture. 

Celebrate Achievement in a Way Employees Can See and Share

Traditional training certificates are typically hidden from the public, filed away in a drawer or an email folder. They’re static and don’t really communicate much more than the fact that the learner completed the course. 

A digital badge, on the other hand, is shareable, visible proof and an official recognition for completing and mastering specific competencies developed through Integrity Selling. A rep who has successfully completed Integrity Selling can claim their digital badge and showcase their achievement publicly, reaching managers, clients, peers, and others for instant visibility and credibility.  

Research shows that recognition of specific achievements and strengths is essential for driving higher levels of employee engagement, motivation, retention, and productivity. Digital badges are both a way for organizations to publicly celebrate their employees’ accomplishments and for employees to feel seen and valued for the efforts they’re making to grow and develop their careers. 

Turn Learning into a Motivation Engine, Not a Checkbox

For training to deliver a sustainable impact and return on investment, the value has to extend beyond the experience itself. Visible badges that can be displayed and shared on LinkedIn, email signatures, internal profiles, and in other networking spaces spark learning momentum.  

Unlike simple “course complete” notifications, digital badges go a step further by linking the training to the individual’s real work and professional life. As a result, they serve as real milestones in an ongoing development journey, inspiring employees to pursue additional learning and growth opportunities. 

Because of their high portability and visibility, the badges can also have a ripple effect of positive accountability across the organization, motivating others to want to earn the badge as well. 

Build a Culture of Continuous Growth

As internal recognition tools, digital credentialing programs play a key role in developing lifelong learners and supporting a culture of continuous growth. Among other things, they can be used to map out learning paths, identify workforce capabilities and skill gaps, and promote meaningful development opportunities. 

Some of the ways organizations are incorporating employee recognition badges into their broader L&D strategies include newsletter mentions, leader shout-outs and badge spotlights. By reinforcing the value of the training and publicizing individual achievements, these efforts create more engaged, growth-minded employees who perform better and stay longer.  

Give Your People Verified Proof of Skills They’re Proud to Show

Confidence comes from confirmation and validation. With a digital badge, an employee can not only showcase their skills and achievements but prove they’ve earned them. 

Verified Proof of Skills, Not Just a Line on a Resume 

Being able to prove your professional development activities with a digital badge that’s been issued and validated by a respected, third-party credentialing provider like Credly is much more valuable than simply adding a line to your resumé or LinkedIn profile. Because the Integrity Selling digital badge contains links to detailed information about the training, it goes beyond a certificate of completion or words on the page to actually showing that the rep has learned the necessary process, skillset, and mindset to sell with integrity and create value-driven partnerships with their clients.  

Our badge’s metadata includes: 

• The issuer (Integrity Solutions) 

• Key information about the Integrity Selling program 

• Competencies and behaviors mastered 

• Other relevant information, all hosted in a secure, external place 

For managers and recruiters, digital credentialing programs provide a trusted source for easily and immediately verifying an employee or candidate’s skills. 

Boost Career Visibility Across LinkedIn, Email, and Resumes

Considering how much of today’s careers and connections are forged through digital media and online platforms, badges play a valuable role in an employee’s professional branding and networking efforts. People want to know that the skills they’ve earned in professional development activities will be verified, visible, and shareable across the digital landscape. 

Employees who successfully complete Integrity Selling can share their badges on social media platforms, in email signatures, and on internal talent marketplaces and websites, in addition to their resumés. As a result, their skills and capabilities become discoverable, making it easier for leaders to spot and promote talent. 

Confidence in Front of Customers and Senior Leaders

Validation bolsters confidence. With badges, reps step into sales calls, coaching conversations, and presentations with more self-assurance and belief in their abilities. And when it comes to selling, that confidence and self-belief are critical. This is one of the ways digital credentials reinforce the Integrity Solutions approach, which shows mindset and values—those inner conversations employees are constantly having with themselves—are as important to sales success as skillset and product knowledge. 

Use Digital Credentials to Strengthen Your Talent and Customer Brand

As an employer, digital credentialing programs demonstrate your commitment to professional development and reinforce your investment in your employees’ success. They’re a way to very visibly show that your organization prioritizes its people. 

Show You’re an Employer of Choice That Invests in Growth

Not all training is created equally, particularly in the eyes of employees. By offering training that comes with recognized digital credentials, you’re signaling a serious commitment to their development. 

This is important on multiple fronts. Development and career growth opportunities are one of the top reasons employees choose to stay with their companies. That means if you want to engage, retain, and attract the best talent, you have to do more than just talk about meaningful development; you have to show that you’re following through with it.  

With existing employees as well as with candidates, digital credentialing programs reinforce your employer brand and employee value proposition by showing the rigor you apply to talent development and the systems you’ve put in place to deliver on your brand promise.  

Differentiate in Competitive Talent Markets

When you’re recruiting in a competitive talent marketplace, digital credentialing helps you stand apart with a clear message: “We credential your growth. We’re not just checking a box and moving on.” 

With more candidates placing a high value on professional development opportunities and comparing what different employers have to offer, digital credentials show you’re serious about providing high quality professional development. This is a great way to open doors with early-career talent as well as experienced sellers who care about staying marketable. Badges can be showcased in job postings, on your website, and throughout onboarding communications, giving you an edge over others that offer only vague or undefined “training opportunities.”  

Build Trust and Credibility with Customers and Stakeholders

There’s another, equally important audience that digital credentials speak to, and that’s your customers. “Our sales team is certified in Integrity Selling” is a powerful trust signal to the marketplace. And at the individual level, customer-facing staff can feature their Integrity Selling digital badges in email signatures, proposals, and pitches as externally-verified qualification. 

Validation reduces perceived risk for clients. It’s proof that your company takes a customer-needs-focused approach to selling and that your team has learned to sell with integrity through rigorous, value-based training. Because it’s unbiased and impartial, that third-party validation is important. As our CEO Brett Shively summed it up: 

Simple for Learners, Powerful for Your Organization 

All Integrity Selling certificate holders are eligible to receive digital badging credentials confirming that they have successfully completed the required course and earned a passing score. Each badge signals a dedication to excellence and reinforces the value of Integrity Selling training within your organization and network. 

The process for claiming a badge is simple: 

1. Request Your Badge: Complete the badge request form here to get started. (Some alumni may receive an email from Integrity Solutions that includes a link to this page.) 

2. Accept Your Badge: Within two business days of submitting the form, the employee will receive an email from “Integrity Solutions via Credly (admin@credly.com)” to accept their badge. 

3. Share Your Badge: One-click sharing makes it easy to promote their achievement on LinkedIn, Facebook, and X. They can also download their badge and certificate and publish their badge via other formats and platforms. 

4. Celebrate Success! They’re now part of the Integrity Selling® Alumni Network—a community of professionals committed to integrity, performance, and continuous growth. 

Here are some of the next steps we recommend to Integrity Selling alumni for sharing their success: 

• Post their badge on social media using the custom LinkedIn message found on the acceptance screen in Credly. 

• Refer another Integrity Selling Alumni to the badge request form to claim their badge and join the community. 

• Visit Integrity Solutions’ programs page to explore additional training programs and resources page to continue their growth journey. 

Turn Your Training Investment into a Recognized Credential

Elevate your brand, demonstrate your commitment to professional growth, and get more value out of every training experience.  

Digital badges are one of the easiest ways to maximize your investment in Integrity Selling. The recognition they offer will empower your employees and motivate them to continue to grow and achieve more. With visible, validated and easily shared proof of their hard-earned credentials, your reps will build more professional confidence and self-belief that will fuel their sales success.  

Ready to turn your sales development into a recognized, verifiable credential?

Talk with Integrity Solutions about Integrity Selling and our digital credential initiative. 

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